The Billboard Latin Music Awards
Glamour, Stars, the best music and... credibility. That\'s what the Billboard Latin Music Awards are all about. The musical extravaganza, which this year aired live April 10 from the Hard Rock Live in Florida, celebrates the longest running and most prestigious awards in the Latin music realm.
While other awards shows are based on "nominations" or votes from alleged experts, the Billboard Awards honor the most popular recordings, songs and performers in the genre, according to actual sales and radio data published weekly on Billboard Magazine. Billboard does not "nominate" artists. Instead, this year\'s "finalists" and eventual winners are determined by their performance on the Billboard charts during a one-year period from the issue dated February 10, 2007 through this year\'s February 2nd issue.
The Billboard Latin Music Awards are given out in 54 categories, that recognize not only the work and art of musicians, composers and producers, but also the work done by the industry as a whole. The Billboard Latin Music Awards are the only in the industry that recognize labels and publishers for their work in each genre of Latin music. It\'s one more example of Billboard\'s commitment to the music industry.
During their almost 20 years of existence, the Billboard Latin Music Awards have evolved with the industry. 2008, for example, marks the first time the "Latin Ringmaster of the Year" is awarded, a category that recognizes the ever growing clout of the Latin mobile user.
Aside from giving awards based on the charts, Billboard also gives special discretionary awards decided upon by its editorial council. These include the Lifetime Achievement Award for artistic trajectory, and the Spirit of Hope Award for humanitarian work. The Spirit of Hope Award was created over 10 years ago honoring the memory of slain Tejano singer Selena.
The award honors artists for altruistic work. Past winners include Ricky Martin, Maná, Ricardo Montaner and Shakira. This year, the winner was Colombian star Juanes for his work with his Mi Sangre Foundation.
The Lifetime Achievement award recognizes a career of excellence. Past winners include Vicente Fernández, Celia Cruz, José Feliciano and Miguel Bosé. This year\'s recipient was Conjunto Primavera, celebrating their 30 years in the industry.
The Billboard Latin Music Awards aired live April 10 on the Telemundo network featuring performances by the top artists of the year including Juanes, Enrique Iglesias, Wisin & Yandel and many more.