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Telemundo Introduces Immersive Digital Fan Experiences | Billboard Latin Music Awards

Telemundo announced today its most robust multiplatform coverage to date for the 2020 Billboard Latin Music Awards.
Paulina Rubio - Raymix
Getty Images

Telemundo announced today its most robust multiplatform coverage to date for the 2020 Billboard Latin Music Awards, including a one-of-a-kind opportunity to get fans directly involved in the action, as well as extensive social and online coverage.  The Billboard Latin Music Awards will be broadcast live on Telemundo on Wednesday, October 21 starting at 7pm/6c with the red carpet pre-show followed at 8pm/7c by the three-hour awards show from the BB&T Center in Sunrise, Florida.

Through Instagram Reels, social fans can participate in a once-in-a-lifetime opportunity to become virtual backup dancers by participating in the #retobillboard Reels challenge. By uploading their best moves to the hit song “Tu y Yo” and tagging #retobillboard on Instagram Reels, fans can earn a chance to virtually join Paulina Rubio and Raymix’s live performance of their hit song during the awards ceremony via multiple on-stage screens.

In addition, Telemundo has reimagined its red carpet special, which precedes the award shows, to bring Latin music's most engaging fans directly into the action. Through social conversation, fans will have the opportunity to be featured on the red carpet and become part of various Social Mosaics honoring their favorite artists and most talked about moments of the evening by tagging #Billboards2020. 

Fans will also enjoy exclusive live digital coverage with the one-hour “El Preshow” taking place from four different locations at the venue including the Red Carpet and backstage.  The show will be presented by Ana Jurka and Carlos Adyan, hosts of En Casa Con Telemundo, together with Christian Acosta and Alix Aspe, hosts of Latinx Now!

The Twitter and Facebook Livestream will be available on @LatinBillboards, @LatinxNow, and @Telemundo on October 21 beginning at 7pm ET, as well as on the network’s Telemundo Entretenimiento YouTube channel, and will offer viewers live interviews with the biggest stars, surprise performances, red carpet looks and much more.    

On Thursday, October 22 at 4 pm ET, Latinx Now! will also present a special post-show Livestream on Twitter and YouTube, recapping all of the award show’s top moments and highlights, including the red carpet glam, winners, and exclusive backstage interviews from the big night.  Fans will be able to interact with the hosts as they weigh in on the night’s best looks and biggest moments.

The robust digital coverage will begin during rehearsals on Sunday, October 18 when fans will experience celebrity takeovers, real-time updates, and behind-the-scenes looks across Facebook and Instagram, and continue on show day with top moments from the ceremony.  In addition, will be posting daily exclusive backstage interviews with the artists, presenters, and hosts.

The Billboard Latin Music Awards will coincide with Billboard’s Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment. Celebrating its 30th anniversary, the event will take place on October 20-23 and will feature intimate artist conversations, industry panels, exclusive performances, and more. For more information and to RSVP, visit  For the latest news, visit

The Billboard Latin Music Awards will also broadcast simultaneously on Spanish entertainment cable network, Universo and throughout the Americas on Telemundo Internacional. For the latest news, follow the event on and social media:

Join the conversation: #Billboards2020