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Paulina Rubio is the new coach on "La Voz Kids"

Telemundo announces award-winning international star Paulina Rubio will join as the first of three music coaches on “La Voz Kids.'


On the heels of the success of NBC’s “The Voice,” Telemundo brings the global hit singing competition ‘La Voz Kids” to U.S. Hispanic audiences featuring young singers (7 to 14 years of age) competing for a recording contract and a scholarship

Telemundo Media announces award-winning international star Paulina Rubio will join as the first of three music coaches on the network’s upcoming singing competition “La Voz Kids,” slated to premiere in the spring. Following the enormous success of “The Voice” in the U.S. and across international markets, Paulina Rubio joins the global hit competition featuring young kids between seven and 14 years of age as contestants. “La Voz Kids” premieres with thrilling blind auditions followed by the battle rounds and live shows. The country’s best young vocalists will try to impress Paulina Rubio and two additional top recording artists - soon to be announced. “La Voz Kids” will give Telemundo’s audience the opportunity to witness how stars of the future are discovered and developed by these expert celebrity coaches. The winner of “La Voz Kids” will receive a recording contract with Universal Music and an academic scholarship.

“Paulina Rubio is an extremely accomplished and talented artist with a unique and highly recognizable persona and voice in the U.S. and around the world,” said Daniel Cubillo, Vice President of Content Development, Non-Scripted, at Telemundo Media.  “Having her as a coach in this first-of-a-kind show is a true honor for us.  As a former child singer herself, she is in a unique position to share her own experience with the contestants, in the journey to make their dreams come true.”

"After having one of the most wonderful experiences being part of the Mexican Edition of The Voice, Im truly excited to be part of this new format that will open the door to the new generation of artists. I am ready to join the entire team and look for the best talent this country has to offer,"said Paulina Rubio.

An icon in Latin pop music, Paulina Rubio has sold over 25 million albums around the world.  Born in Mexico City, she started at a very young age in the music world and has become an accomplished singer and business woman.  She first hit stardom in Mexico as a member of popular teen pop group Timbiriche in the early 80s with whom she performed for over a decade.  In the 90s she kicked off her solo career under EMI Music and released four albums that positioned her as one of the most successful singers of the decade. Paulina then signed with Universal Music, releasing several albums and going onto achieve international recognition, earning multiple awards and nominations around the world. For the last 10 years, Paulina Rubio hascontinued to produce hit after hitestablishing her as one of themost influential andinternationally-acclaimed singersin music.  Her albums include La Chica Dorada (1992), 24 Kilates (1993), El Tiempo Es Oro (1995), Planeta Paulina (1996), Paulina (2000), Border Girl (2002), Pau-Latina (2004), Ananda (2006) and Gran City Pop (2009).  Her latest production, Brava (2011),included songs in English and Spanish across a wide variety of genres including dance, pop, rock, ranchera and ballads.  The album featured collaborations with stars such as Taboo (Black Eyed Peas), Nacho (Chino & Nacho), Red One, Julio Reyes Copello and Marcela de la Garza. In 2012, she appeared as a coach on Mexico's version of, The Voice—La Voz Mexico alongside Jenni Rivera and Miguel Bose. Most recently, reality television maven, Bunim/Murray Productions, tapped her for a show based on her intriguing and multi-faceted life as a superstar.  Outside of music, Paulina Rubio continues to influence as a businesswoman and entrepreneur. She is the face ofAngelissima Cosmetics, Mexican bank Banamex, and product lines in fitness, fashion, and hair care all debuting in 2013. Forbes Magazine recently ranked her one of the "Most Powerful Women in Mexico" (November 2012).

Featuring two hosts – soon to be announced - the show’s innovative format features three stages of competition: the first begins with the blind audition, then the battle round, and finally, the live performance shows.  During the blind auditions, the decisions from the music coaches are based solely on voice. The coaches have their back to the participants and hear them perform, but they don't get to see them.  If a coach is impressed by the participant’s voice, he/she pushes a button to select the participant for his/her team.  At this point, the coach’s chair will swivel so that he/she can face the participant he/she has selected. If more than one coach pushes their button, the power then shifts to the participant to choose which coach they want to work with. If no coach pushes their button, the participant is eliminated from the competition.

Once the teams are set, the battle is on. Coaches will dedicate themselves to developing their team of participants, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers. During the battle rounds the coaches will pit three of their own team members against each other to sing the same song together in front of a studio audience.

In the final performance phase of the competition, the top participants from each team will compete weekly against each other. The television audience and the coaches will decide who will stay in the competition.  In the end, one will be named "La Voz Kids" and will receive the grand prize of a recording contract and an academic scholarship.

“La Voz Kids” is a presentation of Talpa Media USA Inc. The show is created by John de Mol, who will executive-produce along with Stijn Bakkers and Katrina Fernandez.