Jennifer Lopez is a global superstar, celebrated for her boundless talent, multihyphenate career, relentless work ethic, limitless approach to life, and an undimmable beauty that only gets better with age. Unsurprisingly, the number one question she’s asked is, what’s the secret to her flawless, timeless, radiant skin — the “JLo Glow” that’s become a hallmark.
For the first time ever, Jennifer is ready to reveal her coveted secrets with the introduction of JLo Beauty, a decades-in-the-making skincare collection infused with the expertise and insights of the ultimate ageless beauty icon.
Like Jennifer herself, JLo Beauty is a force: powerhouse ingredients in rare combinations delivering uncompromising results for one groundbreaking authority in agelessness. Determined from the beginning to create luxurious formulas that work as hard as she does, Jennifer carefully curated this game-changing, high-performance skincare collection. The collection she spent decades searching out.
It all stems from Jennifer’s long-time beauty mantra, The Five S’s: sleep, sunscreen, serum, supplements, and sano. Inspired by the Spanish phrase, vivir sano, Jennifer has always committed to living a healthy, sane life, which for her means no drinking, no smoking, eating healthy, exercising, and drinking lots of water. While Jennifer can’t bottle sleep or sano, her philosophy has informed an edited line-up of multitasking formulas that make self-care more simple — and a sensorial experience that serves as a daily reminder that beauty is an inside job.
“I want people to know that this is deeply meaningful for me,
that it’s personal. I’ve made my own life better by making it more beautiful,
by making it more simple. And now I want to share what
I’ve learned with women everywhere. You want to know how I got
my skin, how I look this way? This is how. This is how I live my life
and it’s pretty simple.” — Jennifer Lopez, Founder, JLo Beauty
For her hero ingredient, Jennifer turned to an old family secret: olive oil. But not just any olive oil. JLo Beauty™ Olive Complex is a 4-part olive blend of squalane, fermented oil, extra virgin oil, and leaf extract that delivers major antioxidant protection, and is clinically shown to deliver all-day moisturization and that star glow.
“My mom used to say that olive oil was the cure-all for everything.
And it’s a secret I’ve used over the years because it really does work.
So, when we went to do this, that was the first thing I said:
It has to have olive oil extract as a basis.” — Jennifer Lopez, Founder, JLo Beauty
Conceived by Jennifer, grounded in science, the eight-piece collection reflects three decades of research, two years of development, and over 100 reformulations — until the result was finally worthy of her name. Starring Jennifer’s favorite glow serum and wonder cream, JLo Beauty improves the look and feel of skin — uncovering ageless beauty and limitless glow.
The JLo Beauty collection features eight luxury formulas, at non-luxury prices:
- THAT HIT SINGLE IN A GEL CREAM CLEANSER ($38)
Brighten. Refine. Soothe. - THAT JLO GLOW IN A MULTITASKING SERUM ($79)
Tighten. Brighten. Hydrate. - THAT LIMITLESS GLOW IN A MULTITASKING MASK ($18; $48 for three)
Tighten. Plump. Radiate. - THAT BLOCKBUSTER IN A NONSTOP WONDER CREAM ($58)
Hydrate. Plump. Nourish. - THAT BIG SCREEN IN A BROAD SPECTRUM SPF 30 MOISTURIZER ($54)
Hydrate. Protect. Soothe. - THAT FRESH TAKE IN A FIERCE EYE CREAM ($48)
Hydrate. Brighten. Smooth. - THAT STAR FILTER IN AN INSTANT COMPLEXION BOOSTER ($39)
Highlight. Bronze. Diffuse - THAT INNER LOVE IN A SKIN-NUTRITIOUS DIETARY SUPPLEMENT ($36)
Nourish. Protect. Soothe.
JLo Beauty will launch on www.jlobeauty.com on January 1, 2021 and at Sephora, sephora.com and Amazon on January 14, 2021.