NBCUniversal Telemundo Enterprises, the leading media company serving Hispanics, released a video statement reaffirming Telemundo’s commitment as the leading choice and voice of today’s Hispanics across all platforms, and provided a preview of its programming schedule for the upcoming season with a renewed focus on satisfying the needs of the evolving omnichannel Latino video consumer living in a multiplatform world.
Despite the challenges brought on by the coronavirus pandemic, the Network quickly adapted to offer innovative programming options, seamlessly extending its original content beyond linear to deliver a unified viewing and branding experience across all screens. With a median age of 28—16 years younger than non-white Hispanics—Latinos are technologically connected, digitally savvy and at the forefront of video consumption across multiple platforms.The average weekly time spent with media among U.S. Hispanic adults has increased six hours year over year, putting them on track to represent more than 40% of total future video usage.
“While the pandemic came unexpectedly and has presented many challenges, Latinos are extremely resilient, continuing to be an influential demographic shaping the future of the American economy said Mónica Gil, CMO and Executive Vice President, NBCUniversal Telemundo Enterprises. “Today’s Hispanics are voracious omnichannel consumers who engage across all platforms and want dynamic content that reflects their youth, values and unique cultural experiences. We are excited to present a sneak peek of next season’s lineup including family-friendly reality competitions and contemporary scripted storytelling designed to build authentic connections with our audience on the platforms of their choice.”
Coming off three consecutive years as the leading Spanish-language network in weekday prime time, Telemundo continues to lead on digital platforms while serving the needs of Latinos looking for culturally relevant content across all screens. Streaming on the Telemundo app more than tripled this year due to record breaking properties like “El Señor de los Cielos,” “La Doña,” and “Pasion Prohibida.” Telemundo is the undisputed destination for digital Spanish-language content ranking as the number one broadcast television network on YouTube regardless of language during the last four years and the number one most viewed Hispanic network on VOD for the last nine years. Telemundo also leads the social conversation as the most engaging TV broadcast network, regardless of language, registering 124 million global fans who generated 33 million monthly average engagements across Facebook, Instagram and Twitter.
With the launch of NBCUniversal’s Peacock, Telemundo propelled itself as the leading provider of Hispanic content in the growing SVOD space offering over 3,000 hours of original content. The platform will include the original dramedy “Armas de Mujer,” a new hit series from the makers of “La Reina del Sur” starring Kate del Castillo, and popular library titles such as “100 Dias Para Enamorarnos,” “Betty en NY,” “El Barón” and “Preso No. 1.”
Additionally, Telemundo is the only Hispanic brand producing culture-centric content for Latinos in the recently launched mobile platform Quibi, offering two exclusive news shows for the platform’s curated news and entertainment programming, Daily Essentials.
Telemundo was one of the early companies to adapt to the COVID-19 environment implementing work-from-home policies for the majority of its employees and pausing its scripted productions to ensure crews and talent were safe, while finding creative new ways to continue offering programming without disruption. In the past few months, the network launched “Concierto en Casa” (Concert at Home), the very first virtual television music concert, regardless of language, and “En Casa con Telemundo” (at Home with Telemundo), a new uplifting family-oriented daytime show.
Given the increased need for news and information during the pandemic, the network also launched a late-night newscast completely dedicated to covering the virus and expanded its live coverage to more than 12 hours of continuous live news coverage and entertainment news a day, Monday through Friday, for several weeks.
In addition, Telemundo launched “Nuestros Negocios” (Our Businesses), a nationwide campaign across all its platforms to support Latino-owned small and medium-sized businesses impacted by the pandemic and highlight their services to help them sustain their businesses during these challenging times.
UPCOMING PROGRAMMING LINEUP
The network unveiled a robust lineup of multiplatform programming for the upcoming season including a portfolio of returning and all-new properties:
“Exatlon Estados Unidos,” the exciting, family-friendly sports and reality survival competition returns to Telemundo presenting Hispanics from all over the United States. Since “Exatlon’s” first season premiere in 2018, it has consistently ranked as the number one weekday reality competition series on Spanish language TV. “Exatlon” will return with new and improved obstacle courses and parkours. Like previous seasons, it will feature two teams and 20 contestants, including professional athletes and ordinary people in extraordinary physical condition, competing in different challenges that will test their physical, mental and competitive skills.
The second season of “Enemigo Intimo” picks up two years after Roxana and Alejandro discovered they were siblings. Roxana Rodiles, who no longer hides behind her alias “El Professor,” is fighting to grow her business and regain her power. Alejandro Ferrer, who now leads the anti-drug division, is set on not letting her win this time. After years of tracking her every move, this chase lands him in Europe where he is now closer than ever, and the war between this brother and sister begins. During the series’ first run during the 2017-2018 season, “Enemigo Intimo” was the number one Spanish-Language TV program at 10pm among adults 18-49 and adults 18-34. The hit series will star Fernanda Castillo and Raúl Méndez, both returning to reprise their lead roles as “Roxana Rodiles” and “Alejandro Ferrer.”
Throughout its first season, “Falsa Identidad,” was the number one Spanish-language TV program at 9pm during its full-run among adults 18-49. The popular series returns for a second season to reveal that Diego Hidalgo, Isabel Fernandez and their kids have been living under the U.S. Witness Protection Program for the last two years with their new identity: the Dunn family. A dangerous situation will force Isabel and Diego back to Mexico. Both will have to surrender the protection of the U.S. Government and return to face old and new enemies. In the new season, filled with danger and adventure, they will risk their own lives for what they love most. Stars Camila Sodi and Luis Ernesto Franco will return for the sophomore season.
“Café, con Aroma de Mujer,” one of the most successful telenovelas ever created, comes to Telemundo in a modern adaptation. Written by Fernando Gaitan, the writer of international hit “Betty La Fea,” “Café, con Aroma de Mujer” returns 26 years after it became a television phenomenon around the world. Relive the magic of Hacienda Casablanca and the story of Gaviota and Sebastian, who will have to overcome the resistance from the Vallejo family, loves from the past and the obstacle of belonging to two different worlds. Produced by RCN Colombia, the modern adaptation stars international actor William Levy and Telemundo’s fan favorite Carmen Villalobos.
“Buscando A Frida,” a Telemundo Global Studios production inspired by the international hit “Dónde Está Elisa,” is a thrilling series that recounts the life of the Pons family and how it changes forever when their 16-year-old daughter disappears the night of her father’s birthday party. This high-class family appears to live in a perfect world, but the daughter’s disappearance will reveal secrets, lies and resentments, unmasking a family that is far from perfect.
Starring Mexican superstar Fernando Colunga as the leading actor, “Malverde, El Santo Patron,” is an original Telemundo Global Studios production, inspired by a true story. This action-packed series tells the story of a boy, born in Sinaloa, Mexico in 1870, who will ultimately become a legendary figure, almost a religious icon, protector of the people, the innocent as well as the poor and dispossessed, and even narcos and criminals.
Telemundo brings a new reality competition show for the entire family. “El Domo del Dinero” is the latest and most dynamic competition show that highlights athleticism, wits and teamwork. With two teams of determined contestants, heroes will be born and up to $300K will be won.
On the news front, the network has continued to invest in existing and new news properties delivering double-digit growth across Mediodia, Noticias Telemundo and the Late-Night News. In fact, Noticias Telemundo is on track to be the only evening newscast, regardless of language, to deliver two consecutive years of growth among total viewers and key adult demos. Earlier in the year, the network launched Decision 2020, a company-wide initiative to inform and engage viewers during the 2020 presidential election cycle.
The network also announced it will be covering the Tokyo Olympics in 2021 together with NBC Sports, and is preparing to broadcast the upcoming Concacaf qualifiers for the 2022 FIFA World Cup in Qatar.
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