Global leading online retailer boohooMAN, adds internationally recognized reggaeton superstar BRYTIAGO to their roster as the brand’s first Latino ambassador. BRYTIAGO has joined the powerful list of star-studded ambassadors with the likes of Tyga, Swae Lee, Quavo, and Burna Boy.
In September 2019, BRYTIAGO made his New York Fashion Week debut and took over Andy Hilfiger’s Artistix by Greg Polisseni show. Prior to the catwalk, the reggaetón artist collaborated with German staple brand Puma for their global Motorsport campaign, as well as the leading American sneaker store Foot Action, for their Hispanic Heritage Month initiative; both collaborations that have made BRYTIAGO one of the leading Latin urban fashion icons.
BRYTIAGO is excited to continue highlighting his love for fashion with boohooMAN, a brand he says “represents his style and personality all in one.”
Since 2016, BOOHOOMAN has planned and executed successful campaigns and design partnerships with leading talent. They aim to continue engaging with millennials and Gen-Z consumers in unique capacities to generate high-level engagement from both communities on an international and regional scale.