Bad Bunny, who surprised us with his presence at the 2023 Grammys ceremony, has had an impressive growth in his artistic career, since he is no longer only focused on the music industry, but has also ventured into acting and entrepreneurship, which has led him to be placed among the 10 highest paid artists in the world.
A he releases more music, he receives more fans and followers from all over the world. Even having a great impact within society, Bad Bunny has taken the opportunity to attack machismo in the music industry and, at the same time, supporting women.
In 2022, 'El Conejo Malo', toured part of America, with which he promoted a large part of his hits from the new album, ‘Un Verano Sin Ti’. In addition, he participated in the movie ‘Bullet Train’, where he shared cameras with Brad Pitt and other Hollywood stars.
He was even involved in other projects far from music, for example, he launched an Airbnb in a themed truck and opened a new and luxurious restaurant in the United States. Sponsorships were not long in coming either, so he collaborated with big brands like Corona, Cheetos, and Adidas.
Adding all his earnings, according to a recent study by ‘Forbes’, Bad Bunny managed to position himself among the 10 highest-paid artists in the world, raising the profile of the Latino community, since he was the only talent from this region who managed to stand out financially.
The list of said magazine indicates that Benito Antonio Martínez Ocasio, obtained a profit of 88,000,000 dollars. However, it is necessary to note that the amounts shown are before taxes for 2022, less legal team and representation fees, as well as business operating costs.
On the other hand, those who lead the first three places of the highest paid artists are the rock group Genesis, with 230,000,000 dollars, after it sold its musical rights to Concord Music Group and its royalties for tours and its recorded music.
Followed by this group was Sting, former leader of The Police, with 210,000,000 dollars, since the winner of 17 Grammy awards sold all his solo musical production and when he was in charge of the emblematic band. In third place was Tyler Perry, actor, and screenwriter who earned a profit of $175,000,000 from his film work and on BET TV programs and everything he generates in his production studio.