Baja Beach Fest is back celebrating the Latinx community with trap and reggaeton music in Rosarito Beach.The event drew a staggering 30,000 attendees for a sold-out, sun-soaked reverie, attendees danced to the songs of Ozuna, Bad Bunny, Nicky Jam, J Balvin, Natalia and Esther and more, Billboard reported.
Launched by Chris Den Uijl and Aaron Ampudia in 2018, the two-day festival quickly sold out after its lineup was announced this year. "We felt the reggaeton and Latin trap fanbase really wanted something like this, because it didn't exist anywhere," Ampudia said in a press release about their inaugural year. "It was amazing to see and feel the fan excitement, and it went off without a hitch."
"This event was built for the people. We've been listening to our loyal community from the beginning and always doing our best to let the fans curate the artists they want to see." adds Den Uijl.
J Balvin shared rhythms of salsa and boogaloo, offering a pleasant diversity to the heavy urbano event.
"I've been looking forward to the Baja Beach Fest for weeks," the Colombian artist told The LA Times. "It's really exciting to see a festival in Mexico completely dedicated to urbano music."