The Weeknd, our favorite Starboy, went to Twitter like the rest of us to share his feelings about something that happened to him.
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However, he did so to condemn H&M, the fashion retailer, and end ties with the company.
Throughout the day, before The Weeknd published his Tweet, countless internet users had complained about the picture posted on H&M's website. Rappers like YG, musician Questlove, and more also took notice about the disrespectful ad.
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It wasn't until The Weeknd voiced his concerns that H&M decided to publish an apology.