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The Weeknd Cuts Ties With H&M Over "Deeply Offensive" Photo That Went Viral

The Weeknd felt "shocked and embarrassed" after seeing one of H&M's ad with a black child, and decided to end things with the fashion retailer.

The Weeknd, our favorite Starboy, went to Twitter like the rest of us to share his feelings about something that happened to him. 

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However, he did so to condemn H&M, the fashion retailer, and end ties with the company.

Throughout the day, before The Weeknd published his Tweet, countless internet users had complained about the picture posted on H&M's website. Rappers like YG, musician Questlove, and more also took notice about the disrespectful ad. 

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It wasn't until The Weeknd voiced his concerns that H&M decided to publish an apology.